calavera beer release

social & Print campaign

For the release of Chattanooga Brewing Company’s seasonal Black Lager, I worked with the owner of Mash and Hops in Cleveland, Tennessee. The launch of the beer coincided with their Day of the Dead celebration. This collaboration led to the theme of the can and the name of the beer, Calavera. Posters, social media assets, and photos were all part of making this launch successful.